Paid search, paid social and the pages behind them
Most businesses that pay for ads need four things working together. You can ask for one of them or all four.
- Search ads management: campaigns, keywords, ad copy and budgets in Google Ads or Microsoft Advertising.
- Paid social campaigns: audiences, creative and lead forms on Meta or LinkedIn.
- Landing pages and forms: a focused page for each offer, with a short form that sends inquiries where you want them.
- Lead tracking and follow-up setup: conversion tags, call and form tracking, and a CRM handoff so inquiries do not sit unanswered.
Ad spend is paid by you, straight to the platforms.
What you can request
Four services are offered through this site: search ads management, paid social campaigns, landing pages and forms, and lead tracking with follow-up setup. Pick the one closest to what you need on the quote form and describe the rest in the notes. A partner can scope a single piece, such as fixing conversion tracking, or a full setup across ads, pages and tracking. Ad spend is never part of the fee. You pay the platforms directly.
Search campaigns
Keywords grouped by intent, ads written for each group, and tracking that shows which searches turned into inquiries.
Social ads management
Ongoing campaign upkeep: new creative, audience tests, budget pacing and lead form syncing to your CRM.
Landing page tests
Two versions of a page run against each other once there is enough traffic, with changes logged so you can see what moved.
Lead source reporting
A simple report showing inquiries by channel and campaign, built from your own CRM and analytics data.
Beginning the work
Before any campaign is touched, scope and access are agreed.
- You send a request through this site.
- A service partner takes it up and asks what they need to know.
- You agree scope and price with the partner, in writing.
- You grant access to your ad and analytics accounts through each platform's user settings, and setup begins.
One channel or four, one page or ten
Scope is mostly a count of moving parts. Each ad platform is its own set of campaigns to build and watch. Each landing page needs writing, building and testing. Each kind of conversion, whether a form fill, a call or a CRM stage, needs its own tracking setup. Each report takes time to prepare. A partner will look at how many of each your request involves and quote on that basis. Ad spend sits outside the quote entirely, since you pay it to the platforms.
Questions buyers ask
How long are contracts for this kind of work?
It varies by provider. Some work month to month after setup. Others ask for a minimum term so there is enough data to judge the account. Ask about the minimum term, the notice period, and whether setup fees are charged again if you come back later. All of it should be in the written proposal.
Who writes the ads?
The service partner usually drafts ad copy and creative from what you tell it about your offer and buyers. You approve drafts before they go live. You are responsible for the claims in them being accurate, so check prices, offers and any regulated wording. Some businesses supply their own photos or video; others ask the partner to source them.
What do reports usually cover?
Most reports show spend, impressions, clicks, conversions such as calls and form fills, cost per conversion, and which campaigns or keywords produced them. Better ones add notes on what changed and why. Ask how often reports arrive, whether you get access to the live accounts, and how leads that became customers are fed back in.
How is the management fee usually set?
Common models are a flat monthly fee, a fee that scales with ad spend, or a project fee for setup work. What drives it is the number of channels and campaigns, how many landing pages are involved, how involved the tracking is, and how often you want reports and calls. Ask what is included and what costs extra.
Will I need to answer leads myself?
Yes, or someone on your side will. The service partner sets up how inquiries are captured and routed, for example an email alert, a CRM entry or a text notification. Who answers and how fast is up to your business, and that response often matters as much as the ads themselves.
Send your request with a work email and a few notes about the campaigns you have in mind.
Request pricingTell us what you need
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